Project: AstrolosheCraft

 As a branch off of my main hub of AstroloShe comes AstroloSheCraft that covers my Etsy store and its' illustrative design work. The goal with this shop branding was to keep true to my central logo and keep the color scheme and tone separate from my online persona. Where as the main hub focuses on gaming and Twitch streaming content, the "craft" branding I designed exclusively for Etsy and its' related product packaging. 

A few insights into color and shape choice:

The blue color is meant to represent mainly the night sky, where constellations form (a nod to astronomy and astrology) as well as the Ravenclaw house color of my dear husband, David. Magic alongside a peaceful night sky brings me comfort and joy. 

The yellow/gold color is inspired by the stars themselves and their many formations to showcase knowledge of those that be. In lock-step, yellow also represents Hae's house of Hufflepuff - and together, the colors represent the duo's contribution to ASC.

Symbolically, the branding feature an eight-sided star (which represents The Star tarot card, Hae's favorite card!), two gold stars (to represent Hae and David together) and a singular white dot (that present a period, a subtle nod to feminine energy).

The primary focus of this Etsy store is fan art illustrations and stationery!