Creating a personal branding package for AstroloShe's presence on Etsy was a adaptive experience combining the original logo with playfulness. Currently, the shop is known for its' papercraft and sticker creation on the Etsy platform. The goal for this scheme was to emphasize the more rounded edges, that elude to a softer/bouncy reaction.
Omicron Psi was founded in 2018 as an online sorority organization that was looking for a refresh for 2020. Our chosen direction highlights their mascot, the fox, Greek letters, two of four official sorority colors and their founding year. The fox figure, facing right represents looking forward into the future, while holding and protecting their founding year within the organization's "bubble".