Creating a personal branding package for AstroloShe's presence on Etsy was a adaptive experience combining the original logo with playfulness. Currently, the shop is known for its' papercraft and sticker creation on the Etsy platform. The goal for this scheme was to emphasize the more rounded edges, that elude to a softer/bouncy reaction.
Digamma Omicron Chi was founded in 2018 as an online sorority organization that was looking for a refresh for 2022. Our chosen direction highlights their mascot, the fox, Greek letters, a collection of dedication of sorority colors and their founding year. The fox figure taking center stage (as their organizational Greek-letter acronym is "FOX") followed by two represented symbols, within a shield mold.
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