Project: Digamma Omicron Chi

Vocally, the Vixens harness the air of compassion, light in which to grow and a community that looks out for one another. Eleven in places where the context in which the message is bold, they choose the rounded edges and a softer medium-dark grey. One of the critical focuses for this organization is building each other up and, in a way, making the sharp edges easier to work with. Working to build out this brand identity, I placed focus on a modernized family crest that had the essence of regality while introducing soft and more organic movement. 

For FOX, the primary focus was to take the approach of security and safety. The shield shape was determined for the punctuated point (to attack) and the enlarged surface area (to defend). With the fox (animal) serving as the primary mascot, it was featured as a "shield paint" to serve as an introduction to potential predators that there is more that meets the eye. In addition to the fox, the shield features the oak leaf and dreamcatcher which are sacred symbols to the organization. Finally, the two-toned nature of the sorority's colors is present to represent the security both in the brightest parts of your life path, and the darker parts that may not want to be embraced.