Digamma Omicron Chi (otherwise known as FOX) is an online-based sorority, established in 2018. The organization evolved their brand in 2020 under the name "Omicron Psi" and once more in 2022 as "Digamma Omicron Chi". I served as the primary designer and consultant for both Omicron Psi (OP) and Digamma Omicron Chi and
Vocally, the Vixens harness the air of compassion, light in which to grow and a community that looks out for one another. Eleven in places where the context in which the message is bold, they choose the rounded edges and a softer medium-dark grey. One of the critical focuses for this organization is building each other up and, in a way, making the sharp edges easier to work with. Working to build out this brand identity, I placed focus on a modernized family crest that had the essence of regality while introducing soft and more organic movement.
For FOX, the primary focus was to take the approach of security and safety. The shield shape was determined for the punctuated point (to attack) and the enlarged surface area (to defend). With the fox (animal) serving as the primary mascot, it was featured as a "shield paint" to serve as an introduction to potential predators that there is more that meets the eye. In addition to the fox, the shield features the oak leaf and dreamcatcher which are sacred symbols to the organization. Finally, the two-toned nature of the sorority's colors is present to represent the security both in the brightest parts of your life path, and the darker parts that may not want to be embraced.
Working with Digamma Omicron Chi's leadership team, I help create and maintain a website for the organization. This website, is through the GoDaddy website builder (as is my personal website) and features pages for their history, chapters, and more. The website is updated seasonally to fit the needs of the organization's new member intake and member/chapter expansion as needed.
In addition to the digital branding, I have also had the opportunity to create and distribute a sorority-based sticker pack for the Vixens. Members are invited to purchase a pack of stickers with an option to customize a members-only design.
In their former digital space, FOX (formerly Omicron Psi, or "OP") wanted to create a brand that would highlight them from the sea of online organizations on their chosen platform. Traditionally, groups of a similar nature utilized realistic illustration and more historically inspired family crest associations. When the founders of Omicron Psi approached me to create this new identity, they allowed me free creative reign!
Chose to work with a line art style, rounded edges - sampling the essence of a wax stamp on the back of an envelope. My intention was to make the logo mark feel like an exclusive, invitation only gala, that one could be invited to simply by getting to know the members involved. This mark features the fox (main mascot), Greek letters omicron and psi, and a shorthand for their founding date of 2018 ('18).